Some examples of Holton projects.
Designed and delivered training on writing strategy and practice for three leading Twin Cities PR Firms.
Designed and delivered training in business writing, proposal writing, marketing, and consulting skills, for a management consulting firm.
Designed an delivered training on business writing for a nationally recognized healthcare provider.
Designed and delivered training on business writing for a large trade association.
Marketing and Sales
Wrote web copy for nume3rouse business and nonprofits.
Wrote the media kit for a design firm.
Developed marketing brochures for a private investment firm.
Wrote the customer brochure and rep kit for the launch of a bank investment product.
Developed product profiles for a management consulting firm.
Wrote sponsorship sales materials for public television.
Wrote candidate profiles for the senior placements for an executive search firm.
Business Plans and Proposals
Developed a grant proposal that funded a software development company’s expansion into a new geographical area.
Wrote a bond-refunding proposal for a municipal real estate development.
Have written more than 75 sales proposals for management consulting engagements.
Have written more than 75 grant proposals for nonprofit organizations.
Helped an Indican Tribe secure a $7.5 million loan guarantee.
Articles, Speeches, Papers
Ghost wrote an article on branding for a senior advertising executive.
Wrote a speech on global competition for the CEO of an investor-owned utility.
Wrote numerous conference papers for industry executives.
Ghost wrote articles for two trade associations and an international HR consulting firm.
Reports and Studies
Wrote annual reports for trade associations, a municipal power agency, a public policy think tank, and a healthcare organization.
Wrote an environmental impact statement that local government subsequently adopted as a model.
Edited a book on HMO capital financing.
WRote a study of the retail store fixtures industry.
Wrote regulator documents to be submitted to state government.
Wrote change communications for a privately owned company’s 80,000 employees worldwide.
Wrote internal brochure and policy manual to support a management consulting firm’s expansion into new geographical areas.
Helped a commercial bank to communicate policy changes to wholesale customers.